Privacy Policy

Last updated: June 10, 2026 · Effective date: June 10, 2026

Welcome to Froqel ("we," "us," or "our"). We operate the website located at www.froqel.com (the "Site"), a dog health and care blog dedicated to helping pet owners understand their dogs' health, behavior, and well-being.

This Privacy Policy explains what personal data we collect when you visit our Site, how we use it, with whom we share it, and the rights you have regarding your data. Please read this policy carefully. By accessing or using the Site, you agree to the practices described in this Privacy Policy.

If you do not agree with any part of this Privacy Policy, please discontinue use of the Site. If you have questions, you can always reach us at contact@froqel.com.

2. Who We Are

Froqel is a content website operated by:

For privacy-related inquiries, you can also use our Contact Page. For purposes of the GDPR (EU General Data Protection Regulation), Froqel acts as the Data Controller in respect of your personal data.

3. Information We Collect

We collect information in two main ways: automatically when you visit our Site, and directly when you provide it to us.

3.1 Information Collected Automatically

When you access the Site, certain data is collected automatically through cookies, web beacons, pixels, and similar tracking technologies, including:

• Log data: IP address, browser type and version, operating system, referring/exit URLs, pages visited, date and time of visit, and time spent on pages.
• Device information: Device type, device identifiers, screen resolution, and language settings.
• Usage data: Interactions with content, scroll depth, clicks, and navigation patterns.
• Cookie data: Information stored in cookies placed by us or by third parties (see Section 6 for details).
• Location data: General geographic location inferred from your IP address (country and region only; we do not collect precise GPS location).

3.2 Information You Provide Directly

We may collect personal data that you voluntarily provide, such as:

• Contact inquiries: Name and email address when you reach out via our Contact Page or by email.
• Comments: If our Site includes a commenting feature, any information you submit in comments.
• Newsletter sign-up: Email address if you subscribe to our newsletter (if applicable).

3.3 Information from Third Parties

Third-party services integrated into the Site (such as Google AdSense, Google Analytics, and other advertising partners) may collect information about your online activities across different websites and services. Please refer to those services' privacy policies for details on the data they collect independently.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Providing and improving the Site: To operate, maintain, and improve the content and functionality of Froqel.
• Analytics and performance: To understand how visitors interact with the Site and to improve user experience, content quality, and site performance.
• Advertising: To display relevant advertisements through Google AdSense and other advertising networks. This includes using cookies and other tracking technologies to serve ads based on your prior visits to our website or other websites.
• Responding to inquiries: To respond to messages or questions you send us via our contact form or email.
• Legal compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
• Security: To detect and prevent fraud, abuse, or other harmful activities on the Site.
• Communications: If you have subscribed to our newsletter, to send you updates and content you have requested.

We do not sell your personal data to third parties for their own marketing purposes.

5. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your personal data only where we have a valid legal basis under the GDPR. The legal bases we rely on are:

Where we rely on your consent, you have the right to withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons and pixels) to enhance your experience, analyze Site traffic, and serve targeted advertisements.

What Are Cookies?

Cookies are small text files placed on your device by a web server when you visit a website. They allow websites to recognize your device and remember information about your visit, such as your preferred language and other settings.

Types of Cookies We Use

Managing Cookies

You can control and manage cookies in several ways:

• Cookie consent banner: When you first visit the Site, you will be presented with a cookie banner that allows you to accept or decline non-essential cookies.
• Browser settings: Most browsers allow you to block or delete cookies through their settings. Please note that disabling cookies may affect the functionality of the Site. See your browser's help documentation for instructions.
• Google opt-out: You can opt out of Google's use of cookies for advertising by visiting Google Ads Settings or by using the Google Analytics Opt-out Browser Add-on.
• Network Advertising Initiative: You can opt out of interest-based advertising from participating companies via the NAI opt-out tool or the Digital Advertising Alliance opt-out tool.

7. Google AdSense & Third-Party Advertising

Required Google Disclosure: Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our Site and/or other sites on the Internet.

We use Google AdSense, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), to display advertisements on our Site. Google AdSense uses cookies and similar technologies to serve personalized ads based on your browsing history.

What Data Google AdSense Collects

Google AdSense and its advertising partners may collect and process the following data:

• Your IP address and approximate location
• Browser type, device type, and operating system
• Pages you visit on the Site and on other websites
• Advertising identifiers (e.g., Google's DoubleClick cookie)
• Interactions with ads (clicks, views, engagement)
• Inferred interests and demographic information

How to Opt Out of Personalized Ads

You may opt out of personalized advertising by visiting:

• Google Ads Settings
• AboutAds.info
• Network Advertising Initiative (NAI)

For more information on how Google uses data when you use our Site, please visit: How Google Uses Data from Partner Sites.

Google's Privacy Policy is available at: policies.google.com/privacy.

8. Third-Party Links & Services

Our Site may contain links to third-party websites, resources, or services that are not operated by us. We also integrate third-party services including:

• Google Analytics, website traffic analytics. Google Privacy Policy
• Google AdSense, advertising. Google Privacy Policy
• Social media sharing buttons, if present, these may collect data about your visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the Privacy Policy of every site you visit. Our inclusion of a link to or integration of a third-party service does not imply endorsement.

9. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers: We may share data with trusted third-party service providers who assist us in operating the Site and delivering services (e.g., hosting providers, analytics services, email service providers). These providers are contractually obligated to keep your data confidential and use it only for the purposes for which we disclose it.
• Advertising partners: As described in Section 7, we share data with Google AdSense and other advertising networks for the purpose of displaying targeted advertisements.
• Legal compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business transfers: In the event of a merger, acquisition, sale of assets, or similar transaction, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on the Site if such a transfer occurs.
• Protection of rights: We may disclose your information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a legal process.

10. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law:

• Analytics data: Retained for up to 26 months (in line with Google Analytics default settings), after which it is anonymized or deleted.
• Contact/support inquiries: Retained for up to 2 years from the date of last contact.
• Log files: Typically retained for up to 90 days for security and operational purposes.
• Newsletter subscriptions: Retained until you unsubscribe, plus a brief period for processing the unsubscribe request.

When we no longer need your personal data, we will securely delete or anonymize it.

11. Your Rights

Depending on your location and applicable law, you may have some or all of the following rights with respect to your personal data:

• Right of access: You have the right to request a copy of the personal data we hold about you.
• Right to rectification: You have the right to request correction of inaccurate or incomplete personal data.
• Right to erasure ("right to be forgotten"): You have the right to request deletion of your personal data, subject to certain exceptions.
• Right to restrict processing: You have the right to request that we limit the processing of your personal data in certain circumstances.
• Right to data portability: You have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format, and to transmit it to another controller.
• Right to object: You have the right to object to the processing of your personal data where we rely on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: Where we process your data based on consent, you may withdraw that consent at any time. This will not affect the lawfulness of processing before withdrawal.
• Right to lodge a complaint: If you are in the EEA, you have the right to lodge a complaint with your local data protection supervisory authority.

To exercise any of these rights, please contact us at contact@froqel.com or via our Contact Page. We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.

12. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

Categories of Personal Information We Collect

In the preceding 12 months, we have collected the following categories of personal information:

• Identifiers (IP address, cookie identifiers, device identifiers)
• Internet or network activity information (browsing history, pages viewed, interactions with content)
• Inferences drawn from the above to create a profile about your preferences and interests
• Contact information (if you contacted us directly)

Your California Rights

• Right to know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, business purposes, and third parties we share it with.
• Right to delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to correct: You may request correction of inaccurate personal information.
• Right to opt out of "sale" or "sharing": We do not sell personal information. However, the sharing of data with advertising partners (like Google AdSense) for cross-context behavioral advertising may constitute "sharing" under the CPRA. You may opt out by adjusting your cookie preferences via our cookie banner or by visiting the opt-out links in Section 7.
• Right to limit use of sensitive personal information: We do not collect sensitive personal information as defined by the CPRA.
• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your California rights, contact us at contact@froqel.com. We will verify your identity before processing your request. We will respond within 45 days as required by California law.

13. Children's Privacy

The Site is not directed to individuals under the age of 13 (or 16 where applicable under the GDPR). We do not knowingly collect personal information from children. If we learn that we have inadvertently collected personal information from a child under the applicable age threshold, we will take steps to delete such information as quickly as possible.

If you believe we may have collected personal information from or about a child, please contact us at contact@froqel.com.

14. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• HTTPS encryption for all data transmitted between your browser and our Site
• Regular security reviews and updates
• Access controls limiting who can access personal data

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. You transmit data to us at your own risk.

15. International Data Transfers

Froqel is based in Brazil. Your personal data may be transferred to and processed in countries other than your country of residence, including the United States, where Google LLC and other service providers operate. These countries may have data protection laws that differ from the laws of your country.

Whenever we transfer personal data outside the EEA or UK, we ensure that appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Reliance on adequacy decisions where applicable
• The recipient's participation in recognized certification frameworks

For Google's data transfer safeguards, please refer to Google's Privacy Policy.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page.

For material changes, we will provide more prominent notice, such as a banner on the homepage or, where we have your email address, an email notification. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data.

Your continued use of the Site after any changes become effective constitutes your acceptance of the updated Privacy Policy.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please do not hesitate to contact us:

• Website: www.froqel.com
• Email: contact@froqel.com
• Or use our Contact Page.

We aim to respond to all privacy-related requests within 30 days. If you are not satisfied with our response, you have the right to contact your local data protection authority.

For EU/EEA residents: If you are not satisfied with our response, you have the right to lodge a complaint with your national data protection authority. A list of EU data protection authorities can be found at: edpb.europa.eu.